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Friday, July 18, 2014

Eye Magic Instant Eyeshadow Tattoo | Review

It's Friday, so I owe you guys a makeup look and this sorta counts as one. I was browsing the BornPretty store and saw these interesting instant eye shadows. Remembering when brands like L'Oreal and Avon made something similar, I decided what they hey, this could be very interesting.

When I got them in the mail and saw the box, I was a little disappointed. These looked plain weird to me. I tried swatching a sheet on my hand and was pleasantly surprised by the pigmentation. These look like a toy, but really are no joke. All of these shimmery shades pop out at you.

It's kind of scary on the eye at first, and of course as it is already shaped like an eye, there's a bit of a struggle with the perfect placement. But trust me, when you get it, and blend it out, it's such a beautiful, EASY look. If I was one for walking around with makeup, I would pop on of these in my purse, for the odd occasion that I'd need it. There are 6 pairs of the instant shadows in a box, and each set can be used up to 3 times. Of course by the 3rd, the pigmentation isn't as hot as the first, but it's still pretty.

Lasting power also amazed me. I tried this with and without primer. Sans primer, the colours did fade throughout the day, by the 6th hour they were still hanging on, but not as vibrant as when I first put them on. With primer, they lasted me all though the hot, humid day, just as bright from start to finish!

These were very easy to blend out and I just added a deeper neutral colour to the crease to give my eye some definition, since the gold crease shade doesn't do that.

Swatched directly from pad.

There were plenty of combinations of colours to choose from on the BornPretty site, but I stuck to a more neutral set (#19) in case they were a bit of a dozy. Now I want to try their other brighter sets!

Blended out shadows.


  • Affordable
  • Multiple uses per box
  • Easy to use, once you get the placement figured out
  • Pigmented colours
  • Blends easily
  • Not chalky
  • Fun gift idea


  • No universally flattering transition colour
  • Only 3 colours on each strip
  • May need to use your own crease shade
  • All shimmery eye shadows

Product details:

  • 6 Pairs per box
  • Plenty of colour combinations to choose from.
  • Ingredients: Talc, Mica, Kaolin, Magnesium Stearate, Isopropylmyristate, Propyl paraben, CI77891, CI77491, CI77492, CI77499, CI77288m CI77007, CI77742, CI77510. 
  • Made in PRC. Designed in France.

Blended out (without my own crease colour)

The Raw Sugar

I would recommend this to someone who already understands eye shadow placement and blending, not to a complete make up newbie, although it would make for a really fun gift. Why? Because you definitely have to understand blending out and tweaking your eyeshadow with these. If not, You could walk out the door looking rather clownish. Especially given the pigmentation of these eye

Where to purchase: BornPretty Store. Use code ALLH10 to get 10% off your order.

Disclaimer: This product was provided by the BornPretty Store for review purposes. However, my opinion is in no way influenced by the aforementioned.

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