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Monday, June 12, 2017

Maybelline Lasting Drama gel eyeliner | Review

This post was written back in 2016 and since then I've used up this product as much as I could. I also remembered it had dried up by the start of 2017,  hence the lack of swatches in this post. I haven't been much into wearing gel eyeliner unless it's a pencil, so I haven't repurchased the item to swatch it. If you don't mind any of this, you can continue to the review.

Remember when I started wearing eyeliner back in 2011? I was so into the e.l.f. studio gel eyeliner. Somewhere along the line, I’ve fallen off from gel eyeliners, trying to find the perfect liquid eyeliner to get a cat eye, or using pencil versions. Too often I’ve bypassed this Maybelline gel eye liner in stores and wondered how well it worked.

The Maybelline Lasting Drama gel eyeliner is a smooth, highly pigmented liner product, which makes it ridiculously easily to make the perfect winged liner, even with the brush provided. I was truly shocked by the ease at which the gel liner glided onto my eyes, and the simplest flick at the ends gave a to-die-for cat eye.  This product was $20BDS in a beauty supply store, but I’m certain that Collin’s Pharmacy has it cheaper. The only problem may be availability since I can see why this flies off the shelf!

This product claims to be smudge-proof as well, and although I love how easy it is to apply, I’d have to say they’re lying about that.  Even after I have left the product to set on its own for more than an hour, I’ve realised that touching the liner will take some product off. I have my doubts about rubbing my eye while wearing this gel eyeliner, because I may end up looking like a racoon.

On the plus side, I’ve tried this very near to my waterline and my eyes do not react badly to it, i.e. running water like a burst pipe. In terms of being waterproof, I have to do more testing, as I didn’t want to look like a goon at the beach if this happened to fail. But in Barbados’ humidity, it lasts! All day… and night too!

I can see this product lasting me while because a little goes a long way, nevermind that the pot looks so tiny. A mere 3g of product fits in this glass jar. But at least the packaging is concise. The cap locks off tightly to prevent the gel liner from drying out.

I would suggest, as Maybelline did, to clean your brush after every use because this gel eyeliner is no joke when it dries. It will stick to your brush’s bristles and stiffen them for the next use.


  • Great pigmentation
  • Affordable compared to department store brands
  • Glides on smoothly
  • Brush provided is great for beginners
  • Lasts very long on eyes
  • No fragrance
  • Does not irritate my eyes


  • Availability
  • Never truly sets
  • May smudge if eyes are rubbed
  • Must clean brush after every use, dries and clumps.

Product specifications:

  • Available in 4 colours: Blackest Black, Brown, Charcoal, Eggplant
  • What Maybelline says:
    Get the precision & intense color of a liquid liner in a smudgeproof, waterproof gel formula by Maybelline. 24 hour wear. Brush applicator included.
    1. DIP tip of brush into gel formula and wipe off excess on rim of jar.
    2. GLIDE brush in small strokes across lash line.
    3. CONTINUE to build line, until desired intensity is achieved.
    After each use, wipe brush clean with dry tissue and close cap tightly. Ophthalmologist tested. Safe for sensitive eyes. Contact lens safe.
  • Product size: 0.106 oz/ 3g
  • Ingredients:
    • Cyclopentasiloxane, Polypropylsilsesquioxane, Ceresin, Isodecane, Cyclohexasiloxane, Caprylyl Methicone, Synthetic Fluorphlogopite, Silica Silycate, Disteardimonium Hectorite, Disodium Stearoyl Glutamate, Propylene Carbonate, Candelilla Wax, Caprylyl Glycol, Aluminum Hydroxide, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Tin Oxide, May Contain (+/-): Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Ferric Ferrocyanide (CI 77510), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Manganese Violet (CI 77742), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Ferric Ammonium Ferrocyanide (CI 77510)

The Raw Sugar

I could live on this gel eyeliner, and I really wonder why I hadn’t tried it earlier. It’s a big step up from the e.l.f. Studio cream liner, so if you liked that, you’ll love this! I’d say set this gel eyeliner with a powder eyeshadow of a similar colour though. Just to make sure the product ain’t going anywhere.

Where to Purchase:
Collin’s Pharmacy, Massy Supermarkets, iMart, Beauty Supply stores (Barbados); Drugstores, ULTA, Maybelline.com

Disclaimer: This product was purchased with my money. Opinions are my own.

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